please dont copy and paste from online and be elaborative.

In a Word document, write the answers to the questions for both scenarios below: Real-world Scenarios #1 National Bank is a small bank that offers many services to customers. Historically, National Bank has been known for friendly staff who knew their customers by name and have served multiple generations of entire families' financial needs. In recent years, because of the closing of other local banks and the mergers of others, the bank has experienced significant growth. One local competitor was acquired by a much larger bank from out of town. This larger bank is a very progressive bank that leverages the newest technologies for their customers, is strongly focused on growth, and plans on saturating the market with more branch offices in town as well as surrounding communities. In an effort to try and compete with this new competitor. National Bank has decided to change their image with a redesign of online tools, remodel of bank lobbies, change of their logo, and are considering a name change. When one considers the following perspectives, are these changes a good strategy? If so, why? If not, why not? Explain your answers Customer well-being . Employee involvement and well-being Positive business outcomes Real-world Scenarios #2 Understanding who the Customer is for a particular business is key to developing a customer relationship management strategy. A business needs to determine it they are going to focus on being a B2B, and B2C, or a Hybrid organization. For each of the following types of businesses: A Bank A Restaurant A University A Gas Station 1. Decide what kind of business they are (B2B, B2C or Hybrid). Explain your answer. 2. If the business were to shift from one kind of organization to another (for examples from a B2B to a B2C) in what ways would they need to change how they did business? What kinds of products or services would they need to offer or change