Question: Please engage with the case presented in the concluding section of Chapter 5 in your textbook, titled The Louis Vuitton $ 2 9 0 0

Please engage with the case presented in the concluding section of Chapter

5

in your textbook, titled "The Louis Vuitton $

2900

Smartwatch

-

High Tech or High Fashion? It's All in the Eye of the Beholder". After reviewing the case, please provide responses to the following questions:

5 - 1

First, identify the level in Maslow's Hierarchy of Needs into which the Tambour Horizon best fits. Next, make a case for how it could fit into each of the other categories.

5 - 2

How could Louis Vuitton's choice of distribution channel affect how shoppers perceive and evaluate the Tambour Horizon?

5 - 3

Consider the five types of perceived risk. Which ones might be at play in the purchase of a luxury smartwatch?

Please engage with the case presented in the concluding section of

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