Question: Case 2 Please engage with the case presented in the concluding section of Chapter 2 in your textbook, titled Marketing Responsibility: Patagonia Redefines What It
Case
Please engage with the case presented in the concluding section of Chapter in your textbook, titled "Marketing Responsibility: Patagonia Redefines What It Means to Be Transparent and Authentic". After reviewing the case, please provide responses to the following questions:
CS Do you believe that consumeis consider a brand's supply chain ethics when they purchase apparel? Do consumers bear any responsibility for the ways in which laborers in the apparel industry are treated?
CS Since Patagonia is a higher priced apparel offering, should the company simply move production back to the US Would you be willing to pay a premium for clothing made in the US where laborers would be protected by US laws? What other factors related to corporate social responsibility should Patagonia consider when it makes the onshoreoffshore decision?
CS How could the efforts of companies like Patagonia affect CSR efforts in other companies in its industry or in related industries?
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