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CONSUMER BEHAVIOUR PROBLEM

2. A company's commitment to environmentally-friendly business practices, social responsibility, and giving back to the local community are among the most important attributes and have significant impact on individual buying behavior. Seventy percent (70%) of Generation Xers (ages 35-54) and 54% of millennials (ages 18-34) are likely to stop shopping at a company that supports an issue they disagree with compared to 37% of baby boomers (ages 55+). By keeping in mind the above view point; a. Do you think Corporate Social Responsibility affects the consumers purchasing decision? b. Companies' Commitment to Social Responsibility Influences Buying Decisions More Than Price? c. What do consumer think that price is among the most important attributes of a company compared to environmentally-friendly business practices, social responsibility and giving back to the local community. Grading Rubric Word limit Concept Relevant example Overall structure 150-200 words Your answer should clearly The novelty of the To the point answer that connect with the concepts taught example and its provides a clear answer during the course, you can use relevance to the in an understandable the book as reference (3) question is very manner. (1) important (1) Marks: 10