Question: Please explain four bases for Segmentation in the B 2 C markets and provide some examples among the existing brands for each ( or combined

Please explain four bases for Segmentation in the B2C markets and
provide some examples among the existing brands for each (or combined)
segmenting base(s) by illustrating your reasoning. Also, discuss what
benefits the use of the four bases exist, compared to mass marketing and
one-to-one marketing.
Please explain four bases for Segmentation in the B2C markets and

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