Please explain how the Cognitive component influences attitudes for a member of Tesla$$s target market. Please do this using the multiattribute attitude model on pages $399-400$ of the text. More specifically:

$1)$ Select three attributes you feel are important to your customers. Assign importance weights to each attribute, and please explain the weights you choose to assign.

$2)$ Now, show your customer$$s belief scores on these same attributes for BOTH the Tesla, and one key competitor. Explain how you arrived at these numbers.

$3)$ Use the model to explain your customer$$s attitude score towards both the Tesla, and the competing product.