please explain how to use spss in this case Maybelline is a cosmetic brand produced by the L'oreal Group. The L'oreal Group first appeared in Indonesia in 1979 by distributing Lancome, which is a luxury brand. Maybelline is one of the preferred target brands not only in terms of quality but also at a relatively affordable price. Some Maybelline products that are often everyone's favorites on the marketplace are foundation, eyeliner, concealer, and of course their best selling product, mascara.

Makeup products from Maybelline are adapted to other Indonesian products. Maybelline also has an MUI halal certificate. On the official website of LPPOM MUI, Maybeline's range of products, especially their lipsticks, have been registered as halal products. Besides that, Maybelline products are also affordable products. Maybelline products can compete with other brand products. Moreover, mascara from a brand that has been around for more than 100 years is still the best eye make-up product which is claimed to be sold every 1.7 seconds. Departing from the success of the mascara, Maybelline continues to innovate to present other beauty products. Now, you can not only find mascara but also other makeup products such as lipstick, lip balm, lip liner, blush and bronzer, primer, powder, eyeshadow, and many more.

Maybelline is still trying to cheer up the market, where 70% of make-up users are still limited to powder. Therefore, as one of the promotional strategies, Maybelline tries to visit all women from teenagers to adults to teach basic make-up who are still not familiar with Maybelline products. This is in accordance with Maybelline's target market to become the number 1 beauty product in Indonesia.

Maybelline uses 3 strategies to help market its products, namely through websites, e-commerce, and social media. To improve product marketing for the better, the Maybelline Marketing Sales team continues to try to improve the services provided and try to see sales through which platforms are often used to buy Maybelline products. So data is collected that will be processed to find out whether sales are influenced by marketing on websites, e-commerce, and social media. Before researching this, it is necessary to find out whether the data collected by Maybelline meets the requirements!