Question: please explain in own words thanks QUESTION ONE Select two innovations. One would be considered more incremental in nature, and one that would be considered

please explain in own words thanks QUESTION ONE

please explain in own words thanks

QUESTION ONE Select two innovations. One would be considered more incremental in nature, and one that would be considered more breakthrough in nature. Discuss the characteristics of breakthrough versus incremental innovation your examples exhibit, and suggest specific marketing implications based on the contingency theory for high-tech marketing

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