Question: please explain the question breifly and answer all 5 question atleast in two paragraph also choose a canadian comapny to exaplin the answer as mentioned
A. Select any Canadian company and explain the following based on International Business/Marketing: (2 Marks each) 1. Examine in detail overall marketing concept with regards to vision, mission. Culture, value, goals and objectives 2. Explain in detail its primary market strength and advantage with respect to products/services portfolio and based on the primary market success stretch /serve/ customize/ integrate with international secondary market(s). 3. Explain in detail the importance of feasibility study, market segmentation, target marketing and 4P 's of Marketing on its international marketing platform. 4. Explain in detail company's internal environment integration with external environment (PESTEL). 5. Explain in detail with examples how company combats/counters ethnocentrism and brings solutions (products/services) that can fit in any international market
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