Question: Please explain using the terms alienware customer vs. a Inspiron customer reason(s). Companies target the most attractive segments with a unique marketing mix by

Please explain using the terms "alienware" customer vs. a "Inspiron " customer

reason(s). Companies target the most attractive segments with a unique marketing mix by positioning the product specifically based on their wants and needs. Consider Dell desktop computers. Compare Alienware desktop computers to Inspiron desktop computers and answer the following questions: 1. Which one of the following segmentation groups would most likely make someone an "Alienware" customer vs. a "Inspiron" customer? (Highlight one answer) a. Geographic Location b. Religious Belief/Affiliation c. Level of Education d. Income

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