Please fill out he attached formfor yourAdvertising Layout Concept Proposal.There are two sections that are highlighted in grey, these do not need to be filled out, they are there to provide you with information.

Advertising Concept Proposal *You do not need to fill out the section highlighted in grey, this is informational for you Client (company name): Product: Estimated Budget: Assume $500,000* Media (we already know what the media will be)*: 1. 15 second TV commercial 2. 6 second social media Ad Briefly describe the Company you will be working for (1-2 sentences): Briefly describe the Product (1-2 sentences): Describe the Target Market. Who are you talking to? What makes them "tick"? (1-2 sentences): Describe the message you want to send to Target Market (1-2 sentences): What is the purpose of the message? Select one of the AIDA steps below and define the term you selected: O Attention O Interest O Desire Action What is the tone of voice for the commercial? How should it sound (examples: serious, fun, happy, frightening)? And why do you want it to sound this way? (1-2 sentences)