Please first watch the video found in the Chapter Materials. With prices continuing to rise, restaurants are trying to get customers in the door with deals. The rising price in groceries means the difference in cost between cooking at home and eating out is shrinking, especially when it comes to fast food and casual restaurants. What are the factors that determine whether you eat out or at home? What strategies are restaurants using to capture a greater share of consumer purchases? What strategies have you noticed that grocery stores are using to battle back and retain their customer market share?

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