Please follow the below instructions noting this deliverable requires a minimum of 1,200 words (approximately 3 pages single-spaced and 5 pages double-spaced).

Instructions:

1. Read the attached documents containing a choice of four (4) group case study questions per document.
2. Choose (1) case study.
3. Decide upon the best course of action to complete the required four (4) questions (you may consider drafting an outline) being 1) identify the primary issues prevalent in the case study, 2) identify any ethical implications, 3) provide prevention solutions and remedies, and 4) provide your collective personal perspective of the case study.
4. Conduct research on the Internet and find materials supporting your chosen stances (across questions).
5. Construct a Word document (Times New Roman 12-point font, 1-inch margins) with a minimum of 1,200 words.
6. Use the following headings (centered and bolded (and in the following order)): Primary Issues, Ethical Implications, Remedies and Solutions, and Personal Perspective (note: each of these sections requires you to find common ground with your classmates).
7. You may take any direction you desire (in answering the above questions), noting your constructed Word document (and corresponding viewpoints) must have a logical order and flow. Further, all answers must be fully supported and justified.
8. You may consider the following when contemplating your selected case study: 1) make sure you have a grasp of all the facts available (be sure you are familiar with all the facts), 2) list any information you would like to have, but dont, and what assumptions you would have to make, if any, in resolving he dilemma (this is where you would likely conduct Internet research), 3) take any person involved in the dilemma and list the concerns they face or might have (be sure to consider the impact on those not specifically mentioned in the case), 4) develop a list of resolutions for the problem, 5) make a list of personal perspectives.

Question #4

Google Losing Revenue in Dispute Over Placement of Ads Google AdWords is an advertising service for companies who want their ads presented on the pool of over 2 million websites that constitute the Google Display Network. Google ads are bought and placed online using an automated system called programmatic advertising that finds appropriate websites on which to place each ad. Placement depends on such factors as keywords used in the ads and the interests and demographics of the target audience. YouTube was bought by Google for $1.7 billion in November 2006. Today, YouTube has over a billion active users and everyday people spend hundreds of millions of hours watching video on YouTube. Such massive viewership has made it a key member of the Google Display Network. YouTubes popularity stems from its massive and diverse library of video spanning everything from amateur video clips of kittens to professionally produced TV clips. While this diversity is a huge asset for Google, it has also forced the company to defend the placement of ads alongside objectionable content, including videos promoting anti-Semitism, heterosexism, misogynism, racism, and terrorism. Companies advertising on YouTube are concerned that such placement creates the impression that they support pornography or hate speech. And because YouTube splits advertising revenue with its users, advertisers risk directly funding creators of this objectionable material. Those who post videos can earn up to $7.60 for each 1,000 views that an advertisement attracts. Some of the most viewed extremist clips on YouTube receive nearly one million hits. Major brands such as AT&T, Coca-Cola, Johnson & Johnson, LOreal, McDonalds, and Verizon have begun withholding ad dollars saying that they can no longer advertise on YouTube until Google can ensure that this wont happen again. The financial hit to Google from the boycott is significant - estimated at as high as $750 million. ***********

With some 400 hours of user-generated content uploaded to YouTube every minute, Google has asserted that it simply does not have the resources to police that flood of content in real time. As a result, inappropriate and offensive content continues to be posted. This has advertisers, who place a high priority on protecting their brands, increasingly concerned. Googles efforts to solve the problem include the hiring of significant numbers of new workers to review YouTube content and flag inappropriate content as well as making an ongoing investment in artificial intelligence that the company hopes will help it fine-tune its ad placement service. Google has considerable incentive to resolve the concerns of advertisers as ad system sales brought in more than $79 billion in revenue to the company in 2016. ***********