Please follow the given instructions and make sure you write detailed report

2. Drawing on secondary data (these could be quantitative or/and qualitative secondary data), perform a situation analysis relevant to that company. In particular, as per Topics 2, 3 and 4 covered in the module, your situation analysis should include (these are equally weighted with regard to marking): - Key macro environment trends: identify key relevant trends in the demographic, economic, socio-cultural, political and legal, technological and natural environment - Key needs: discuss the key needs that drive consumption relevant to the company of your choice - The company's differentiation business strategy: explain the company's differentiation business strategy - Collaborators and complementors: identify any collaborators and complementors relevant to the company of your choice - Competitors: identify the key competitors - Porter's Five forces: assess whether each of the five forces (threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and rivalry among existing competitors) in the industry that the company is operating is high, medium or low - SWOT analysis: identify key strengths and weaknesses of your company. Then discuss the opportunities and threats that the external macro environment poses for your company, considering the company's strengths and weaknesses