Please give a short answer to each question. 3 to 4 sentences will be ok for each answer. do both 1 and 2

Exam-style questions: Short answer and 1 D&F Limited owns several fruit farms. The fruit is sold to large supermarkets abroad. D&F also grows coffee which is sold to companies that process and brand the coffee. The branded coffee is also then sold to large supermarkets abroad. The world price of coffee has recently dropped by 20%. There has with rising incomes. In developed countries there has been a growing trend been a growing demand for fruit from consumers in developing countries TITION AND THE CUSTOMER data response [2] towards healthy eating', encouraged by government policies to tackle the obesity problem. Fresh fruit is an important part of a healthy diet. a Define 'consumers. b Identify two reasons why the price of coffee might be falling. c Outline two reasons why supermarkets are demanding more fruit. d Explain two ways the Directors of D&F Limited could respond to increased competition from farms which are switching from growing vegetables to growing fruit. [6] e Do you think D&F Limited should stop producing coffee and grow more fruit instead? Justify your answer. [6] 2 TGH is a public limited company which makes sports shoes (trainers). It makes a variety of designs for the mass market. The mass market consumers are young people who want fashionable sports shoes as well as those who play sport. The Directors recently decided to target a niche market. This is a market segment of customers who have a medical problem with their feet and need specially designed shoes. a Define 'niche market'. [2] [2] b Identify two examples of the different markets for TGH products. c Outline two reasons why TGH sells to a niche market. d Explain two advantages to TGH of segmenting the market for sports shoes. [6] e Do you think the Directors of TGH were right to target a niche market or should they just sell sports shoes to a mass market? [6]