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Choose a retailer and explore it's Retailing Strategy Retailer: Evaluate the following: 1. What micro environmental factors (internal) are currently in play for the retailer? (2 Marks) 2. What macro environmental factors (external) are currently in play for the retailer? (2 Marks) 3. What is the retailer's 7 P Strategy? (2 Marks) 1. People 2. Place 3. Promotion 4. Product 5. Price 6. Process 7. Physical 4. What is their target market? (2 Marks) 5. Is their retail strategy aligned? Why or why not? Defend your assertion (2 Marks) 1. Research a company that is doing Omni-Channel Retailing very well. Who are they? What are they doing? Outline how they are being successful at Omni-Channel retailing (5 Marks) 2. What suggestions/tips do you have for this company's omnichannel to do even better? Be detailed and creative