please give examples from the study, thank you in advance.

U-Studio - the Unilever on-site marketing success Issued by: OLIVER How was Unilever able to invest an additional 250 million into media buying and in-store advertising? It slashed the number of agencies it worked with, then collaborated with Oliver to boost brand performance. By combining the best elements from in-house and external agencies - a concept called on-site - they formed U-Studio.It started with three agency sites in 2016 and has since grown to over 20 countries. What are the reasons behind this meteoric success, even in constrained markets such as South Africa? The U-Studio story is about global reach, in-house brand partnerships and being part of the family. A new digital approach Unilever felt it was not receiving the full benefits from many of its marketing ventures. It wanted to address this, invest more in its digital channels, bring internal stakeholders closer to marketing and realise savings along the way. After consolidating its agency roster, Unilever looked to boost its in-house capabilities. But instead of hiring new staff, it put out an RFP looking for an on-site partner that could fulfil its new vision. "It was a global strategy," explained Ashveer Mahabeer, Durban U-Studio Editor \& D2.0 Lead. "The U-Studio approach is about creating networks and drawing on those to help work on brands. It's about more creative diversity." Oliver, a creative agency and pioneer of the on-site model, successfully applied this approach and in 2016 the first three U-Studio sites were launched. Within a year, Unilever would boost its strategy further and the number of U-Studios mushroomed to cover more than 20 countries. One of these is located at Unilever South Africa's headquarters in Durban. This microcosm of the UStudio universe demonstrates why Unilever and Oliver's in-house brand partnerships have been so successful. U-Studio blends the worlds of external and in-house agencies. Oliver creates a team that works on-site with the client, Unilever. This gives Unilever the immediate proximity of its marketing capability, yet the operational demands - managing costs and talent - are Oliver's responsibilities. The U-Studio team can be on the ground, more effectively understanding the brands and customer journeys, and responding with nuanced marketing. It's a potent mix that operates well on all levels, says Candice Siege, Executive Operations Director at Oliver South Africa: "U-Studio embodies and drives Unilever's digital agenda. It fed off the global brief for needs-based content but is handled by a local team with a lot of autonomy. This is working well - U-Studio Durban started with 4 people, now at 17 on-site, and continues to grow." Meeting modern content demands Unilever's strategy is motivated by marketing content that is more relevant, responsive and personalised to suit the fastmoving, digitally-fuelled world of modern consumers and most companies wish for the same. So, why is U-Studio such a success? By being truly global, in every sense of the word. Every U-Studio can tap into a partner studio at various Unilever sites to generate the best results. Each is focused on local requirements, yet are able to lean on other U-Studio sites for ideas, support and talent. This makes the content vibrant and interesting, not to mention helps circulate ideas that work. UStudios share lessons and capabilities which are instrumental towards realising Unilever's expectations around savings and efficiencies. "The truly global factor and the local agility attracted me to U-Studio," said Theo Spencer, U-Studio SA's Business Director. "A lot of other places dictate their marketing strategies. This model and relationship are driven by local opportunities. The global strategy keeps the brand consistent, but local studios focus on Give a critical account of Unilever's success by meeting modern content demands. U-Studio - the Unilever on-site marketing success Issued by: OLIVER How was Unilever able to invest an additional 250 million into media buying and in-store advertising? It slashed the number of agencies it worked with, then collaborated with Oliver to boost brand performance. By combining the best elements from in-house and external agencies - a concept called on-site - they formed U-Studio.It started with three agency sites in 2016 and has since grown to over 20 countries. What are the reasons behind this meteoric success, even in constrained markets such as South Africa? The U-Studio story is about global reach, in-house brand partnerships and being part of the family. A new digital approach Unilever felt it was not receiving the full benefits from many of its marketing ventures. It wanted to address this, invest more in its digital channels, bring internal stakeholders closer to marketing and realise savings along the way. After consolidating its agency roster, Unilever looked to boost its in-house capabilities. But instead of hiring new staff, it put out an RFP looking for an on-site partner that could fulfil its new vision. "It was a global strategy," explained Ashveer Mahabeer, Durban U-Studio Editor \& D2.0 Lead. "The U-Studio approach is about creating networks and drawing on those to help work on brands. It's about more creative diversity." Oliver, a creative agency and pioneer of the on-site model, successfully applied this approach and in 2016 the first three U-Studio sites were launched. Within a year, Unilever would boost its strategy further and the number of U-Studios mushroomed to cover more than 20 countries. One of these is located at Unilever South Africa's headquarters in Durban. This microcosm of the UStudio universe demonstrates why Unilever and Oliver's in-house brand partnerships have been so successful. U-Studio blends the worlds of external and in-house agencies. Oliver creates a team that works on-site with the client, Unilever. This gives Unilever the immediate proximity of its marketing capability, yet the operational demands - managing costs and talent - are Oliver's responsibilities. The U-Studio team can be on the ground, more effectively understanding the brands and customer journeys, and responding with nuanced marketing. It's a potent mix that operates well on all levels, says Candice Siege, Executive Operations Director at Oliver South Africa: "U-Studio embodies and drives Unilever's digital agenda. It fed off the global brief for needs-based content but is handled by a local team with a lot of autonomy. This is working well - U-Studio Durban started with 4 people, now at 17 on-site, and continues to grow." Meeting modern content demands Unilever's strategy is motivated by marketing content that is more relevant, responsive and personalised to suit the fastmoving, digitally-fuelled world of modern consumers and most companies wish for the same. So, why is U-Studio such a success? By being truly global, in every sense of the word. Every U-Studio can tap into a partner studio at various Unilever sites to generate the best results. Each is focused on local requirements, yet are able to lean on other U-Studio sites for ideas, support and talent. This makes the content vibrant and interesting, not to mention helps circulate ideas that work. UStudios share lessons and capabilities which are instrumental towards realising Unilever's expectations around savings and efficiencies. "The truly global factor and the local agility attracted me to U-Studio," said Theo Spencer, U-Studio SA's Business Director. "A lot of other places dictate their marketing strategies. This model and relationship are driven by local opportunities. The global strategy keeps the brand consistent, but local studios focus on Give a critical account of Unilever's success by meeting modern content demands