Question: please helo with questions. See attached QUESTION 2 2 points Save Answer Rami's boss wants him to determine the seasonality of traffic to the company's
please helo with questions. See attached




QUESTION 2 2 points Save Answer Rami's boss wants him to determine the seasonality of traffic to the company's website. What type of analysis should be used? O summary correlation cluster trend QUESTION 3 2 points Save Answer Data analysis approaches can be divided into what 5 categories? "add, cluster, trend, relativity, and correlation" "summary, cluster, trend, relativity, and correlation" "add, subtract, divide, multiply, and factor" O "add, cluster, move, compare, and correlation" QUESTION 4 5 points (Extra Credit) Save Answer Please see attached document: Attribution . For the scenario depicted in the document the share of revenue for Paid Search channel is 180 O 200 190 O 210QUESTION 5 5 points Save Answer Please see the Budget Allocation excel file. The file outlines the historical statistics for the use of different advertising channels by Turbotax. You are the Digital Marketing Manager for Turbotax and you are asked to provide the allocation of budgets across channels by maximizing profits for the firm. The max budget you cal allocate across all channels is $75000. Please use Excel Solver to complete this exercise. You can copy and paste the table with the optimal budget allocation in the response or attach the excel sheet itself as the final response by clicking the @ sign. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). BIUS Paragraph Aria 10pt Ev IE v A V SIX X2 X2 SIT . . . + ABC V 1" 2 0 P O WORDS POWERED BY TINY QUESTION 6 2 points Save Answer Data Studio is a marketing technology used for search engine optimization dashboard creation data storage O email marketing QUESTION 7 2 points Save Answer What is the final step of the decision-making framework? O analyze curate question O optimizeQUESTION 8 2 points Save Answer 'Based on data insights, Zach modified the bio text on his Twitter profile. What type of optimization did Zach make?" setting optimization content optimization process optimization budget optimization QUESTION 9 2 points Save Answer What initiates the Mckinsey Consumer Decision Journey? O a purchase a trigger O an initial-consideration set a search QUESTION 10 2 points Save Answer The introduction of digital technologies has the data generated by consumers. decreased increased not changed eliminatedQUESTION 11 2 points Save Answer "In the Mckinsey Consumer Decision Journey model, a customer in the stage skips the initial consideration set and active evaluation stages." short journey post purchase experience O moment of purchase loyalty loop QUESTION 12 5 points Save Answer Please follow the steps in the dashboard creation lecture recording in Week 4 and 5 folder under the course document (see Step 7 in Things to To Do). Please create your first dashboard if you have NOT already done so. You can see access the recording here. The passcode is MKT4123# Please share the link to the dashboard that you created as link as a response to the question. Please make sure that you provide view access to karthiksri123@gmail.com for the link you post as response to this question. (Note that if you are opening the Week 4 and 5 folder please DO SO IN A SEPARATE BROWSER TAB)
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