Question: please help 1. Which is NOT a thing we want to know in the business analysis step? Will the product make any money Will it

please help

1. Which is NOT a thing we want to know in the business analysis step?

Will the product make any money

Will it take down the whole company

Will the product work correctly

B and c only

None of the above

2. How do we test most of the 4Ps in the marketing development step.

T-test

Correlations

Frequencies

Regression analysis

All of the above

3. Which one is NOT a method of market testing?

Controlled market testing

Simulated market testing

Perceived market testing

Standard market testing

None of the above

4. To test ideas (not actual products) we perform _________ testing.

Concept

Idea

Market

Perception

5. Question 5

In brain storming sessions we do not allow _________.

Positive comments

Expression of weird ideas

Criticism

Discussions

6. Which one is more realistic?

Controlled market testing

Simulated market testing

Standard market testing

None of the above

7. Which one is NOT a method for assisting creativity in the idea generation step.

Word association

Attribute listing

Protocol analysis

A and c only

None of the above

8. What are the disadvantages of concept testing.

Cheap

Fast

People do not react accurately to ideas

All of the above

9. Which statistical methodology do we use in the physical product development step?

Correlations

T-test

Frequencies

Regression analysis

All of the above

10. During which one we are exposed for the first time to the competition.

Controlled market testing

Simulated market testing

Standard market testing

None of the above

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