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13. BONUS Uber Continuing Case-Chapter 4: Global Management Global Management This part of the Uber continuing case focuses on Chapter 4 and discusses globalization and international management This cumulative case's real-world application of management knowledge and skills is designed to help you develop your critical thinking ability and realize the practical power of sound managerial skills for solving problems in your job and career Read the cumulative case and respond to the questions that follow Very soon after its founding, Uber began moving aggressively into international business, starting in Paris in 2011 and continuing with India and Africa in 2013 and China, its biggest market in 2014. It also used foreign countries to launch some experiments outside its ride-hailing business, as in its 2015 rollout of UberCARGO in Hong Kong, expanding its services to cover moving and delivery needs, and its tryout of UberEATS in Barcelona, Spain, to provide on-demand food delivery services AB In addition, Uber used overseas sources to raise money for international expansion, beginning in 2014 with $600 million from Chinese search powerhouse Baidu, from which it also obtained mobile search and maps apps to integrate with its own technology. In 2016 Uber got a $200 million investment from Russian billionaire Mikhail Fridman and $3.5 billion from the Saudi Arabia Public Investment Fund in that year it also joined forces with Toyota, with the Japanese automaker agreeing to invest in Uber and to explore how the two companies might do ridesharing collaboration China proved to be a particularly difficult adventure, and Uber engaged in a long and exorbitantly costly battle in which it said it lost $1 billion a year against Chinese rival Didi Chuxing in 2015. Uber's China arm raised $12 billion to help in its fight against Didi, which responded by raising about $3 billion of its own By 2016, Did was operating in more than 400 cities throughout China and Uber was striving to reach 100. Finally, the money.draining China war came to a close, when Didi and Uber China merged in a $35 billion deal "The merger basically means that Uber has thrown in the towel in China" said a Business Insider article. On the other hand, said a Fortune writer, "It was also a shrewd capitulation because it "gained Didi as an investor and removed a costly distraction Saved ng Case - Part 2 This question will be sent to your instructor for grading- fight against Didi, which responded by raising about $3 billion of its own. By 2016, Didi was operating in more than 400 cities throughout China and Uber was striving to reach 100 Finally, the money draining China war came to a close, when Didi and Uber China merged in a $35 billion deal. "The merger basically means that Uber has thrown in the towel in China," said a Business Insider article. On the other hand, said a Fortune writer, it was also a shrewd capitulation" because it "gained Didi as an investor and removed a costly distraction D With its boundary pushing corporate culture and penchant for flouting local laws and regulations to gain an edge against entrenched transportation providers, Uber's international ventures have often been stormy. In June 2015 in France, for example, violent protests erupted as taxi drivers and their supporters blocked roads, burned tires, and attacked suspected Uber drivers E Taxi operators attacks on Uber drivers in Johannesburg became so violent and pervasive that in 2017 the company hired the private security force Hi-Risk to escort passengers to Uber vehicles and protect its drivers FLocal taxi drivers in Johannesburg say their real issues is with the Uber corporation, not the drivers. The company's upfront costs (due to vehicle requirements) make it impossible for metered taxi operators to become Uber drivers, and Uber's low ride prices are making it increasingly difficult for taxis to compete In some markets Uber's low-cost ride-hailing service has been resisted by law enforcement and even banned in places such as Thailand in 2019, Transportation for London (TL), London's governmental body responsible for public transit, revoked Uber's license to operate in the city. The ban, invoked for a second time in as many such years, was over serious passenger safety concerns A London judge disagreed with Til in 2020, overturning the ban and granting Uber a new 18- H month operating license. Despite many setbacks, Uber has continued its expansion and by 2020 it was operating in 63 countries worldwide and continuing to move into new markets. Footnotes AM A Belarbi, Startup from To Bottom Here is How Uber Started out Gutete. 20 February 2017 Decembrie 8 A Hartmans and N Meine "The Story of How Travis Kanek Bust Ubartrito the Mact Fored and Valuable Startup the World Business der August 2016 See M. Johnson, Wit Uber Be the Hottest IPO of 2017 Zeckt.9. sruary 2017 www.ecom244845 bebe menonto2 Mac and de la Merced. Uber Recovos $365 on investment from Souds The New York Times. 2.June 2016, 0.81 D Riley, Toyota Invests in Uber Signe Mou That includes Car Leeting to Divors. Si con 25 May 2016. Tom. 20160525 Subaron DENIS 13f. Use Figure 4.1 in the chapter to describe ho... Use Figure 4.1 in the chapter to describe how Uber has expanded outside the United States. 13. BONUS Uber Continuing Case-Chapter 4: Global Management Global Management This part of the Uber continuing case focuses on Chapter 4 and discusses globalization and international management This cumulative case's real-world application of management knowledge and skills is designed to help you develop your critical thinking ability and realize the practical power of sound managerial skills for solving problems in your job and career Read the cumulative case and respond to the questions that follow Very soon after its founding, Uber began moving aggressively into international business, starting in Paris in 2011 and continuing with India and Africa in 2013 and China, its biggest market in 2014. It also used foreign countries to launch some experiments outside its ride-hailing business, as in its 2015 rollout of UberCARGO in Hong Kong, expanding its services to cover moving and delivery needs, and its tryout of UberEATS in Barcelona, Spain, to provide on-demand food delivery services AB In addition, Uber used overseas sources to raise money for international expansion, beginning in 2014 with $600 million from Chinese search powerhouse Baidu, from which it also obtained mobile search and maps apps to integrate with its own technology. In 2016 Uber got a $200 million investment from Russian billionaire Mikhail Fridman and $3.5 billion from the Saudi Arabia Public Investment Fund in that year it also joined forces with Toyota, with the Japanese automaker agreeing to invest in Uber and to explore how the two companies might do ridesharing collaboration China proved to be a particularly difficult adventure, and Uber engaged in a long and exorbitantly costly battle in which it said it lost $1 billion a year against Chinese rival Didi Chuxing in 2015. Uber's China arm raised $12 billion to help in its fight against Didi, which responded by raising about $3 billion of its own By 2016, Did was operating in more than 400 cities throughout China and Uber was striving to reach 100. Finally, the money.draining China war came to a close, when Didi and Uber China merged in a $35 billion deal "The merger basically means that Uber has thrown in the towel in China" said a Business Insider article. On the other hand, said a Fortune writer, "It was also a shrewd capitulation because it "gained Didi as an investor and removed a costly distraction Saved ng Case - Part 2 This question will be sent to your instructor for grading- fight against Didi, which responded by raising about $3 billion of its own. By 2016, Didi was operating in more than 400 cities throughout China and Uber was striving to reach 100 Finally, the money draining China war came to a close, when Didi and Uber China merged in a $35 billion deal. "The merger basically means that Uber has thrown in the towel in China," said a Business Insider article. On the other hand, said a Fortune writer, it was also a shrewd capitulation" because it "gained Didi as an investor and removed a costly distraction D With its boundary pushing corporate culture and penchant for flouting local laws and regulations to gain an edge against entrenched transportation providers, Uber's international ventures have often been stormy. In June 2015 in France, for example, violent protests erupted as taxi drivers and their supporters blocked roads, burned tires, and attacked suspected Uber drivers E Taxi operators attacks on Uber drivers in Johannesburg became so violent and pervasive that in 2017 the company hired the private security force Hi-Risk to escort passengers to Uber vehicles and protect its drivers FLocal taxi drivers in Johannesburg say their real issues is with the Uber corporation, not the drivers. The company's upfront costs (due to vehicle requirements) make it impossible for metered taxi operators to become Uber drivers, and Uber's low ride prices are making it increasingly difficult for taxis to compete In some markets Uber's low-cost ride-hailing service has been resisted by law enforcement and even banned in places such as Thailand in 2019, Transportation for London (TL), London's governmental body responsible for public transit, revoked Uber's license to operate in the city. The ban, invoked for a second time in as many such years, was over serious passenger safety concerns A London judge disagreed with Til in 2020, overturning the ban and granting Uber a new 18- H month operating license. Despite many setbacks, Uber has continued its expansion and by 2020 it was operating in 63 countries worldwide and continuing to move into new markets. Footnotes AM A Belarbi, Startup from To Bottom Here is How Uber Started out Gutete. 20 February 2017 Decembrie 8 A Hartmans and N Meine "The Story of How Travis Kanek Bust Ubartrito the Mact Fored and Valuable Startup the World Business der August 2016 See M. Johnson, Wit Uber Be the Hottest IPO of 2017 Zeckt.9. sruary 2017 www.ecom244845 bebe menonto2 Mac and de la Merced. Uber Recovos $365 on investment from Souds The New York Times. 2.June 2016, 0.81 D Riley, Toyota Invests in Uber Signe Mou That includes Car Leeting to Divors. Si con 25 May 2016. Tom. 20160525 Subaron DENIS 13f. Use Figure 4.1 in the chapter to describe ho... Use Figure 4.1 in the chapter to describe how Uber has expanded outside the United States