PLEASE HELP 9:)

Your brief is to develop a business and marketing plan for a new Southern African macro influencer by analysing current realities and then crafting a comprehensive and executable plan to achieve realistic economic goals over the next three years. You represent a current business consultancy practice on whose behalf you are crafting and then presenting your plan for creation and growth to the new influencer. The business and marketing plan must be presented in a comprehensive document that must include the following: Note: Each point has a suggested page allocation, e.g. page, 2 pages. This is a suggestion only and you do not have to adhere to this but should ensure that the entire plan is approximately 30 pages in total.

1. Cover page for business and marketing plan

2. Table of Contents

3. Executive Summary

4. Introduction and Background (

5. Company Description (understanding the company)

6. Industry Analysis

7. Competitor Analysis

8. Vision, Mission and Values

9. Target Market

10. SWOT Analysis Utilise the McDonalds process as reflected in the study guide.

11. Business Objectives

12. Marketing Plan - Marketing objectives - Brand positioning and brand identity - Marketing strategy, including the marketing mix (plus services) - Product/service plan include proposed offering and pricing guidelines - Sales forecasts and other targets - Action/ implementation plan with timelines.

13. Operations Plan - Operations objectives - Operations implementation plan with timelines.

14. Financial Plan - Financial objectives - Financial forecasts and targets - Financial plan for the next three years.

15. Critical Risks, Critical Success Factors and Dependencies

16. Measurement and Evaluation

17. Conclusion

Influencer can be fake but the consultant company must be real