You are currently unemployed and are developing and presenting a business plan to

the trustees of the IMM Graduate School $$Entrepreneur Fund$.$ Your plan is for a new

start$-$up venture that will participate in the garden services economy in your local city.

Convince the trustees of the feasibility of your plan by presenting your complete

business plan and the investment needed from them, and your venture can launch you

into the future. Your brief is to develop a business and marketing plan for a start$-$up business by

analysing current realities and then crafting a comprehensive and executable plan to

achieve realistic economic goals over the next three years. You are the entrepreneur

who is creating and presenting your plan. it must include : $1.$ Cover page for business and marketing plan

$2.$ Table of Contents

$3.$ Introduction and Background

$4.$ Company Description

$5.$ Macro Environment

$6.$ Competitor Analysis

$7.$ Vision, Mission and Values

$8.$ Target Market $9.$ SWOT Analysis

Utilise the McDonald$$s process.

$10.$ Business Objectives

$11.$ Marketing Plan

$-$ Marketing objectives

$-$ Brand positioning and brand identity. In this instance you need to

consider positioning the product in the markets that it will be focused on$.$

$-$ Marketing strategy, including the marketing mix $($plus services$)$

$-$ Product$/$ service plan $$ include proposed offering and pricing guidelines

$-$ Sales forecasts and other targets

$-$ Action$/$ implementation plan with timelines.

$12.$ Operations Plan

$-$ Operations objectives $$ development plan

$-$ Operations implementation plan with timelines.

$13.$ Financial Plan

$-$ Financial objectives

$-$ Financial plan for the next three years.

$14.$ Critical Risks, Critical Success Factors, and Dependencies

$15.$ Measurement and Evaluation

$16.$ Conclusion

$17.$ Annexures$/$ Business Considerations

$18.$ Bibliography