Question: Please help and show as much work as possible... I'm confused. 1) Calculate measures of forecast accuracy: MFE, MAD and MAPE using the data from

Please help and show as much work as possible... I'm confused.

1) Calculate measures of forecast accuracy: MFE, MAD and MAPE using the data from FY2019 and FY2020. Which forecast is more accurate? Do these forecasts seem adequate for the purposes of decision making? Why or why not? Note unlike your homework/tests where we utilized multiple months this is just for the two years(treat them like months).

2) Develop a forecast for FY2021 using the two forecasting methods currently employed by the company. Comment on which of the forecasts is likely to be more appropriate to support decisions based on your assessment of forecast accuracy from Q1. Are there any other considerations that you would recommend to Throx?

Company Background Information

Throx sells higher-end custom-design socks in three-sock sets (rather than two). The company operates from a small packaging and distribution facility in Richmond, CA from which it ships product to customers. Given the companys location and focus, 97% of sales are in California, primarily in the major urban areas of the San Francisco bay area, Los Angeles, Sacramento (and last but not least) San Diego. The company sells exclusively via online sales, at an average price of $18/three-sock set, plus shipping costs charged to the customer.

The company currently orders its product from the Chinese sock manufacturer Zhejiang Datang Hosiery Group Co., Ltd in so-called Sock City. Socks are shipped via truck to the port of Shanghai, from where they are shipped to the port at Los Angeles-Long Beach via ocean freight. Once offloaded in Los Angeles-Long Beach, the socks are shipped via truck to the Richmond facility. On average, shipment from the manufacturer to the Richmond facility takes 4 weeks. In addition to the transit time required for shipment, the lead time from when an order is placed with the manufacturer to when it is shipped from Zhejiang is 3 weeks. So, the total lead time is considered to be 7 weeks from when Throx places an order until it reaches the Richmond facility. Historically, the standard deviation of lead time has been 1 week.

Product Orders (Demand) Information

The company provides you with the following information for the past two fiscal years:

Demand Characteristic

2019

2020

Annual Demand, sets

26,270

29,975

Average Weekly Demand

505

576

Std Deviation of weekly Demand

126

144

Product Forecasting Information

Throx uses two main forecasting methods based on annual data to predict orders for the following year, a weighted moving average and exponential smoothing. They provide you with the following information about forecasts for FY 2017 through FY2020:

Actual Demand (Three Sock Sets)

Weighted Moving Average Fcst

Exponential Forecast

2017

18,850

14,500

15,000

2018

22,750

17,060

18,080

2019

26,270

20,805

21,816

2020

29,975

24,472

25,379

Weighted Moving Average uses Wt = 0.6 and Wt-1 =0.3.Wt-2 = .1

Exponential Smoothing uses = 0.8.

Inventory Management Information

The initial inventory for all sock styles combined at the beginning of FY 2021 is 2,250 units. You also have information on current costs, which includes:

  • Order cost to Throx for an order placed with its current supplier, $/order = S = $225
  • Holding cost per set per per year = H = $1.75
  • The company currently pays $6.80 for each set of socks. = P

The company uses a continuous review replenishment policy, and has IT systems in place that allow constant monitoring of key information. Last year, the company used an ROP under this policy of 1,900 units for all sock styles and an order quantity Q of 4,500 units for all sock styles.

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