Please Help Answer The FF OBJ Questions. Thanks Experts !

1.The use of colour in advertising provides realism and --------------

a.Love

b.Touch

c.Affection

d.Distinctiveness

2.The great work of copywriters, using words, visuals and sounds to persuade consumers to make a purchase is comparable to the creative work of ----------

a.Musicians

b.Journalists

c.Priests

d.Linguists

3.In writing the script for a TV ad LS refers to ----------

a.Large scene

b.Long silence

c.Long shot

4.When a subhead is placed above the headline, it is known as the --------

a.Kicker

b.Knocker

c.Sticker

d.Beginner

5.What is the difference between advertising and public relations?

a.Advertising is free media coverage, while public relations is paid for.

b.Advertising specialists tell consumers the message, while public relations leave it up to the consumer to determine the message.

c.Advertising is paid for, while public relations is free media coverage

d.Advertising leaves it up to the consumer to determine the message, while public relations specialists tell consumers the message

6.A creative team is made up of an art director, copy writer and they are supervised by ----------

a.A creative instructor

b.A creative director

c.A general manager

d.A set designer

7.The central theme of an advertisement that motivates the consumer to make a purchase decision is?

a.Advertising script

b.Slogan

c.Advertising appeal

d.Headline

8.A website that sells different items and is equivalent to a catalogue is known as a -----

a.Transaction page

b.A long copy landing page

c.Industrial website

d.A catalogue website

9.Announcement campaigns are aired ------------ regular programs and not -------- them.

a.Within, between

b.Within, after

c.Between, within

d.Between, after

10.The image portion of the layout is known as ----------------

a.Visualisation

b.Illustration

c.Picture column

d.Imagery

11.The best appeal to use for your advertisement is the --------------

a.Combination appeal

b.All combined

c.Rational appeal

d.Emotional appeal

12.Most advertising messages are either ------------ or -----------

a.Informational and Persuasive

b.Informational and creative

c.Expository and persuasive

d.Functional and Persuasive

14.The content and context of a message contained in an advertisement is called?

a.Body

b.Advertising appeal

c.Ad copy

d.Script

14.What is the main objective of informative advertising?

a.None of the above

b.To create selective demand

c.To keep the brand in consumers' minds during the mature stage of the product life cycle

d.To stimulate primary demand

15.If promotion is related to advertisement, then place is related to ------------

a.Warranty

b.Attractiveness

c.Retail outlets

d.Discounts

16.Online news letters are also known as ---------

a.E-zine

b.E-engagements

c.E-letters

d.E-brochures

17.In TV ad, voice-over usually refers to ----------

a.The voice of an off-camera narrator

b.A background distraction

c.A background music

d.The voice of the advertiser

18.As a major ingredient of the promotional mix, advertising is a -----------------

a.Non-paid form of non-personal communication

b.Paid form of non-personal communication

c.Paid form of personal communication

d.Non-paid form of personal communication

19.Unwanted e-mail advertisings are categorized as --------------

a.Threats

b.Malwares

c.Viruses

d.Spams

20.The fallacy of appeal to humour assumes that -------------

a.Any view that can be expressed in a way that elicits excitement will sell the product.

b.Any view that can be expressed in a way that encourages humour proves the advert is good

c.Any view that can be expressed in a way that elicits laughter must be true

d.Any view that be expressed in a way that encourages disbelief must be true

The course focuses on how to create persuasive advertising copy and... Lead Lecturer: Gifty Ahovi Advertising Copy Writing and P... Course All courses Search courses