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Privacy Codes are formalized rules and standards that describe what a company expects of its employees with regard to ethical behavior. New employees are often required to sign Ptivacy Codes when jolning a company. True False QUESTION 26 Kashi Heart to Heartm cereal is aimed at people concermed about their heart healh. These people fepresent the Kashi marketing mix: markoting strategy. target market. marketing tacic: consumer advocates. QUESTION 27 Defining the problem is usually the most difficult step in the Marketing Reseatch Process. True Fatse In class we discussed the WHEEL of MARKEIING. The Wheel of Marknting depicts at the exact center of the wheel. We further discussed that should be more approprintely depicted at the center of the wheel. marketing, strategy customers, target market population, marketing. product, good, environment, uncontrollable. QUESTION 29 Which of the following is essentially an uncontrollable factor in developing a marketing max? Producf adaptations Pricing strategies Government regulations Advertising campaigns Retail locations Products that may do harm to the natural environment are inconsistent with green marketing. the marketing concept. consumerism. strategic philanthropy. the marketing mix. QUESTION 31 Quanthative data is considered to be more precise. True False QUESTION 32 For research purposes a mail survey sent out by the National Society of Public Accountants asked each respondent to identify their race by choosing from s list of possiblities (e.g. African American, Hispanic, Pacific islander, Caucasian, otc). This type of question is called a multiple-choice question. True False A valid marketing research study: will provide consistent results. results in a causal relationship between the independent and dependent variables. uses a sample size less than 45 respondents. results only from qualitative marketing research. measures what it is supposed to measure. QUESTION 34 The strategic planning process begins with analysis of the marketing climate. development of the marketing strategy. development of an organizational mission \& goals. analysis of target markets. development of the marketing plan