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Chipotle's commitment to is evidenced by its biweekly meetings with various cross-functional leaders to discuss current and upcoming promotional efforts since these efforts are the responsibility of many different departments. Multiple Choice coordination execution balance budgeting profitability Regardless of whether the consumer reads a Chipotle press release, watches a Chipotle television ad, or opens a Chipotle email, the consumer experiences a consistent voice and learns about Chipotle's commitment to "food with integrity." This is an example of how Chipotle implements Multiple Choice cost per thousand. corporate partnership development. relationship management. customer lifetime value. integrated marketing communications