Please help give me the guideline for this assignment! 1. Consider the two print ads in Appendix 1A. Both are by wrist watch companies with well-known brands and reputation for quality. Each of the ads tries to convey the message that the product depicted in the ad meets important need(s) of the target customers. Answer the following questions for each of the two ads, using Maslows Hierarchy of Needs: a. What is the key need each ad focusses on? Are there any other needs that the ad refers to? Explain your answer. (2.5 marks) b. Discuss the specific elements of each ad (imagery, text, etc.) through which the ad makes the claims about the needs identified above? (2.5 marks). 2. Consider the two print ads from Appendix 1B. Referring to the attention techniques discussed in lesson 3, explain how each of the two ads tries to attract the attention of the target customers. Use two (2) attention techniques per ad. (2 marks) 3. Consider the two examples of advertisement in Appendix 1C: a print ad for KitKat and an advertisement for Carlton Draught beer during an AFL footy match. In both of these instances, the marketer aims to induce certain response to the advertised brand, using classical conditioning. Choose ONE of these advertisement examples and explain how the marketer uses classical conditioning in this instance. Be sure to explain all 4 aspects of the classical conditioning model, as applied in this particular situation. That is, explain what is the unconditioned stimulus and what is the unconditioned response; what is the conditioned stimulus and what is the conditioned response. Clearly explain what is being conditioned (what is the end goal of the advertiser). (6 marks) In your submission, you can simply refer to the ads by the brand (i.e., the Rolex ad, the Patek Philippe ad, etc.). No need to include the actual ads in your submission The ads are attached below. Thank you!

Patek Philippe Ad: You never actually own a Patek Philippe PATEK PHILIPPE GENEVE You merely look after it for the next generation. Patek Philippe Boutique hektas Way Min Keral CNN T021224717. indd APPENDIX 1A Rolex Ad: PEOPLE DO NOT DECIDE TO BECOME EXTRAORDINARY, THEY DECIDE TO ACCOMPLISH EXTRAORDINARY THINGS. ROLEX CE APPENDIX IB World Wide Fund for Nature adi Coca Cola Ute ad: APPENDIX 1C KitKat ad: Have a break, have a Kitkat. Carlton Draught ad: CARLTON DRAUGHT CARLTON DRAUGHT CARLTON DRAL GHT