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May Safe Solutions (MSS) Inc. is on the verge of launching a new security alarm systems for homes. Before the commercialization of the product, the marketing team of the company contacts a few customers, describes the product to them, answers queries on its functioning, negotiates price, and then asks the customers if they would actually buy the product if it was available in the market. Which of the following methods of market testing is MSS Inc. applying in this scenario? Minimarketing Test marketing Controlled sale Speculative sale Question 18 ( 2 points) The primary role of simulated test marketing in A-T-A-R forecasting is to provide estimates of trial and repeat purchasing for a new product help assess the competition in an industry help evaluate if there is a customer gap created from using a product create brand awareness for an existing product in a new market May Safe Solutions (MSS) Inc. is on the verge of launching a new security alarm systems for homes. Before the commercialization of the product, the marketing team of the company contacts a few customers, describes the product to them, answers queries on its functioning, negotiates price, and then asks the customers if they would actually buy the product if it was available in the market. Which of the following methods of market testing is MSS Inc. applying in this scenario? Minimarketing Test marketing Controlled sale Speculative sale Question 18 ( 2 points) The primary role of simulated test marketing in A-T-A-R forecasting is to provide estimates of trial and repeat purchasing for a new product help assess the competition in an industry help evaluate if there is a customer gap created from using a product create brand awareness for an existing product in a new market