Please help me answer these question, don't answer only one question.

31. The term __________ refers to the number of times an individual is exposed to a given message during a specific period.

A. flexibility

B. reach

C. frequency

D. selectivity

32. According to the instructor, sales promotion activities consist of those action-oriented events that are intended to cause the consumer or trade to act:

A. now.

B. within one week.

C. by the end of the quarter.

D. sometime in that calendar year.

33. A toothbrush given free with the purchase of a tube of toothpaste is called:

A. a trade allowance

B. a sweepstakes

C. a frequent-buyer program

D. a premium

34. __________ is a promotional program that allows the consumer the opportunity to try a product or service for free.

A. Advertising

B. Couponing

C. Personal selling

D. Sampling

.

35. According to the text, the very last step in the selling process is:

A. Sales presentation

B. Handling objections

C. Closing the sale

D. Following up