Please help me solve these marketing MCQs

Thanks

While setting a Digital Marketing framework, the combination of When, How, and Where are often referred to as: * Value Proposition Marketing Tactics Customer Journey Business Plan A clothing eCommerce comapny has an Average Order Value of $65. It costs the company $35 to produce the clothes in the average order and $15 to ship it to the customer. What is the average Order's Gross Profit? * $65 $50 $30 $15 Empathy Maps are used to... * better understand the company's business values better understand customers on an individual level assess how the company's offering matches the customer's needs The customer journey is...* Not necessarily linear, the customer can walk the journey stages back and forth and all around Sequential, where the customer has to go through funnel stages in order to make a purchase A review that an independent user wrote about your business. This is an example of what type of content?* Paid Media Owned Media Earned Media What makes a piece of content relevant to the customer?* That it provides a solution to their problems That it clearly explains what your product does That it tells why your product is better than the competition A competitor comparison to help the customer decide between vendors would be best utilized in which content creation stage?* Awareness Interest & Desire Action Post Action * How often would you use a Hero type of content?* 1-2 times a week 1-2 times a month 2-3 times a year What is the type of content that is primarily focused on customer issues and pain points? * Hero Hub Hygiene Hero, hub, and hygiene type content can each be formatted such that it fits at any one of the different stages of the customer journey. * TRUE FALSE Which distribution channel allows you to customize the target audience pool as well as the message? Organic Promotion Paid Promotion A landing page used to capture data on your users such as a name, e-mail, or mobile number is called * Click Through Lead Viral