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Answer AlL questions based on Article 1 in pages 2 \& 3 . 1. Explain how will Cofresh Snack Foods adopt Societal Marketing Concept as their business philosophy. (5 marks) 2. IMSnek, a local Malaysian F\&B company plans to bring this new product to Malaysia. Based on Maslow Hierarchy of Needs, describe how will the company create "value" with this new product to fulfill target market's "Esteem Needs". (You may apply marketing mix tools in your description). (5 marks) 3. Briefly explain business environment factors that will affect to IMSnek in marketing activities of this new product, resulting: a. TWO (2) Strengths b. Two (2) Threats (10 marks) 4. Kartrina int ayrids to purchase snack food to fulfill his/her esteem need. Describe the factors that will influence her behavior in each step of making purchase decision. (10 Marks) Colresh exponds frozen street snocks and exolic vegelable range By louren Ford 11 Aprilitan Indian snocks manufacturer Colresh Snack Foods has expanded its portfolio with the lounch of new frozen Indian snacis and exotic vegetables. The new range includes relecses such as polato and chickpea fiour baxed Batata Vada and Aloo Thdi, as well as other populas indian street snocks including Vegetable Kathi Roll. Tandoori Cnili Potalo Kathi Roll and hand stretched style Tandoari Garic Naan. The new additions to the frozen vegetables fine comprises Toovar tiva (Figeon Peas), stredded coconul and garficeloves. Khustroo Nariman, new product development managet at Cohesh, said: "Not only have we seen a sigrificant nise in demand for the convenience of trosen food 2 mexit and easy cooking. but people are also seeking out increasingly innovative, exciting and authentic foods and flavours as they experiment with new cuisines". He odded that, "The flash-frozen format packs in nutrients and flavour at their peak, so consumers can enjoy these tasty plant products all-year-found while reducing food waste." Cotresh's new frozen snacks will be available in Tesco stores nationwide across the UK and online. The frozen vegetables range is available in Sainsbury's, both in-store and online. About Cofresh Cofresh is made up of two brands: Cofresh, the Indian snack brand which manufactures traditional Indian savoury products; and Eat Real, healthier snacks focusing on the free-from allergens market