Please help me to answer the following question , The hotel brand is The red collection

https://www.redrooffranchising.com/copy-of-red-roof-plus

1.Select and identify a brand's competitor. Then,

• Describe a recent example of their social media marketing success. For example, did some posts or content work particularly well, and why? (Attach/link the example)
• Describe a recent example of failure of their social media marketing. For example, did some posts or content work particularly badly, and why? (Attach/link the example)

2.Overall, evaluate your brand's social media marketing performance by observing some of the following key metrics (Likes, Shares, Friends/Following/Followers):

• Identify what your brand is doing better on social media marketing than its competitors (at least 2 examples).
• Identify what your brand can benchmark form the competitor's social media marketing (at least 2 examples).
• Identify what your brand needs to improve on social media marketing (at least 2 examples).

Examine market size, market share (if applicable), and product life cycle stage ofvertical farming; evaluate industry trends to include a PEST analysis of political, economic, social and technological forces; consider potential ethical and social responsibility issues. Develop a SWOT analysis, using the internal insights gained in the Background for the strengths and weaknesses and the external insights grained in the Market Profile for opportunities and threats.