Please help me to answer the question , the hotel brand is The Red Collection , the brand's competitor is Holiday Inn Express

https://www.redrooffranchising.com/copy-of-red-roof-plus

8.Overall, evaluate your brand's social media marketing performance by observing some of the following key metrics (Likes, Shares, Friends/Following/Followers):

• Identify what your brand is doing better on social media marketing than its competitors (at least 2 examples).
• Identify what your brand can benchmark form the competitor's social media marketing (at least 2 examples).
• Identify what your brand needs to improve on social media marketing (at least 2 examples).