Question: please help me to answer this assignment the tittle is dutch bro this is 100 marks please do not use ai please use your taught
please help me to answer this assignment the tittle is dutch bro this is 100 marks please do not use ai please use your taught list down journal tq
Choose a country and a product/service that is not currently found in the targeted country and develop a strategic marketing plan for the chosen country. For example, students can choose to market an automobile from Malaysia into a foreign country or can choose to market an automobile into Malaysia that is not currently available here. Foreign students are encouraged to find products/services that have been accustomed to or enjoyed (a favorite type of food product) here in Malaysia and wish to export to home country
2. Marketing plan is the most product or brand specific and are used to determine competitive market conditions and market potential. 3. Information in the guideline below provides an estimate of market potential and an evaluation of the strengths and weaknesses of competitive marketing efforts. The data generated in this step are used to determine the extent of adaptation of the companys marketing mix necessary for successful market entry and to develop the final step, the action plan. The detailed information needed to complete this guideline is not necessarily available without conducting a thorough marketing research investigation. Thus, another purpose of this part of the assignment is to identify the correct questions to ask in a formal market study.
IV. The Market A. Describe the market(s) in which the product is to be sold (Target Market) o Profiling / Persona B. Compare and contrast your product and the competitions product(s). Competitors product(s) Brand name, Features, Package, prices, promotion and advertising methods; Competitors distribution channels C. Market size Estimated industry sales for the planning year
V. The Marketing Mix Distribution of the product a. typical retail outlets b. Product sales by other middlemen Advertising and promotion a. Advertising media usually used to reach your target market(s) b. Sales promotions customarily used (sampling, coupons, etc.) Pricing strategy a. Customary markup b. Types of discounts available
VI. Executive Summary Based on your analysis of the market, briefly summarize (two-page maximum) the major problems and opportunities requiring attention in your marketing mix, and place the summary at the front of the report
VII. References
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