Question: Please help me to answer this, don't answer just one please. 6. Global marketing professionals are encouraged to think globally, but act: A. equitably. B.
Please help me to answer this, don't answer just one please.
6. Global marketing professionals are encouraged to think globally, but act:
A. equitably.
B. prudently.
C. locally.
D. personally.
7. Which marketing orientation believes that the home country is superior to all others?
A. ethnocentric orientation
B. polycentric orientation
C. regiocentric orientation
D. geocentric orientation
8. Which marketing orientation sees the entire world as a potential market?
A. ethnocentric orientation
B. polycentric orientation
C. regiocentric orientation
D. geocentric orientation
9. Which of the following forces has potential to impact global integration?
A. multilateral trade agreements
B. converging market needs and wants
C. transportation and communication improvements
D. These are all forces that have potential to impact global integration.
10. Which of the following is an advantage that a company enjoys by virtue of having experience in more than one country?
A. preemptive positioning
B. economies of scale
C. reduced labor costs
D. immediate brand recognition
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