Question: Please help me to solve this problem, thank you so much. Briefly describe the situation presented in the case. In doing this, be sure to

Please help me to solve this problem, thank you so much.

Briefly describe the situation presented in the case. In doing this, be sure to address the following:

a. What does Ameritrade do?

b. Who is Joe Ricketts and what is his role in the company and regarding this analysis?

c. Summarize recent developments with Ameritrade. Why do they want to calculate their cost of capital, and why are they hiring a consultant to do the calculation?

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