Please help me with my study. Thanks in advance.

1. Why do so many new products fail?
2. Why might a business adopt a customer-centered approach to new product development?
3. What is the difference between a market modifying strategy and a marketing mix modifying strategy in the product life cycle process?

The VW Scandal

After it admitted that it had rigged its diesel engine cars to cheat on emissions tests, Volkswagen agreed to pay $4 billion in fines, buy back 600,000 diesel vehicles from American consumers, and settle a class action suit for $25 billion.

You can look into other related articles and research about this issue to help you understand what happened and then use these sources as references to help answer these questions.

1. How does the past scandal affect Volkswagens ability to market its present-generation diesel engines based on its pollutant emissions?
2. What srategy should it use?