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Instructions: Breify answer the following questions & explain why you chose the answer you selected IN 75 WORDS ONLY. Please note that no answer is wrong. Thoughtfully, answer each case question, state your opinion about which answer is best, and support your choice beliefly, within the word limit (75 words only). Again, please explain your answer choice in NO MORE THAN 75 WORDS. You can use a free word count tool to make sure you don't exceed the word liminatation at: https://wordcounter.net/

Google, Inc. Case Questions

From your textbook readings you should be familiar with the concept of Network Effects. The Google case leads you to ask, What should Google do now? Passing time has clearly indicated that Google has not taken the path toward focusing on core competencies of the past, which were clearly intended to drive search traffic and the ability to sell targeted ads. Since this case was written in 2010, Google has made several moves. Some of the most notable are

1) Google Fiber (providing GBit Internet access to homes)

2) Purchase of Nest (maker of home thermostats and smoke detectors)

3) Purchase of several robotics companies (Boston Dynamics, Schaft , Industrial Perception, Redwood Robotics, and several more)

4) Developing Self-driving cars

5) Google Compute Engine (Cloud services)

6) Google Docs (Cloud alternative to Microsoft Office)

7) Google Glass (for Glassholes)

8) Google Chromecast (HDMI video streaming)

9) Google Chrome (Web Browser)

10) Google Chrome OS (Operating System for Chromebooks)

11) Google Hangouts (video conferencing)

12) Google Android (Phone OS)

Research each of these Google products and discuss them with your team members.

QUESTION 1: From this list select the service most likely to have network effects within 5 years. Identify the sides/parties that would be involved in the network effect. In your support statement, describe how value is increased by adding more users.

QUESTION 2: From this list select the service you believe is least likely to have network effects within 5 years. In your support statement, speculate on the reason(s) that Google would provide the service and how it might monetize (make money from) it.