Please help me with the question, thank you

2. Consider the following payoff matrix for Coke and Pepsi who are deciding their respective levels of advertising. Coke Pepsi a. If each is acting independently and wants to maximize their own payoff: what should Coke choose (high or low)? What should Pepsi choose? Explain/show your work. Note you must Show the comparisons of number you are making for full credit as was done in the notes. b. Now, assuming they can collude and decide to maximize combined prots, then what should Coke and Pepsi each choose? Explain briey or show your work. (Tip this is a bit different than what you saw in the Helpful Hints. For (a) just follow the same steps of comparing outcomes for each. For (b), just be sure to consider each of the outcomes to gure out which has the biggest combined prots.)