Question: Please help me with this, please don't answer just one 1. Which of the following is NOT an element of the marketing mix? A. product

Please help me with this, please don't answer just one

1. Which of the following is NOT an element of the marketing mix?

A. product

B. place

C. performance

D. promotion

2. Which of the following market strategies seeks to connect an existing product to an existing market?

A. market penetration

B. product development

C. market development

D. diversification

3. Value can best be described as the relationship between:

A. expense and feature set

B. cost and product position

C. price and brand preference

D. benefits and price

4. When a company offers its customers value above and beyond its competitors, that company is thought to have a:

A. premier position

B. competitive advantage

C. global reach

D. strategic edge

5. _________ is the process by which marketers adjust the marketing mix to meet the specific needs of various country markets.

A. Globalization

B. Adaptation

C. Standardization

D. Utilization

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