Question: please help me with this problem diagnose the problem From the attached mini case (from the following choices): A. Not enough advertising, B. Ads are

please help me with this problem diagnose the problem From the attached mini case (from the following choices): A. Not enough advertising, B. Ads are boring, C. Ads arent persuasive, D. Channels (availability), E. Poor Product. In addition, define the problem in Scenario 1-5. What additional information would help you make a decision about the Ads?

please dont duplicate already posted answers. Thank you

please help me with this problem diagnose the

A large Chicago-based ad agency puts its new hires through in- house training; one of the training exercises asks for some data interpretation. The agency uses the AIDA model on all of its prod- ucts, so it has plenty of data for benchmarking. Further, it knows how the brands sold and the ads scored after the particular AIDA data were obtained. The data in the table shown here are cleaned up, but it still makes the diagnostic points that the ad agency wants the trainees to understand. The company's instructions and the task follow following scenarios. These are data from customers for differ- ent products. Diagnose the problem from the choices provided. a. Not enough advertising b. Boring ads C. Ads that aren't persuasive d. Channels (availability) e. A product that stinks 1. What's the problem for scenario 1? 2. For scenario 2? 3? 4? 5? An important use of the AIDA model is to figure out whether there are any problems in the marketplace. Analyze the 3. What additional information would you like to have? Scenario AIDA Status: Awareness Interest 1 25% 90 90 90 - 90 2 90% 90 90 90 255 3 90% 25 90 90 90 4 90% 90 90 25 90 5 90% 90 25 90 90 Desire/Buy Intent Action Bought Bought Action

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