Question: Please help me,answer the number four only (fourth bullet) Please explain it thoroughly so I can understand it Please dont give me a google base

Please help me,answer the number four only
(fourth bullet)
Please explain it thoroughly so I can understand it
Please dont give me a google base answer only or else I will thumbs down

0 what is the Unique Selling Proposition? 0 what are direct, category, generic, shared-wallet, competitors 0 how better than competitors. include perceptual map 0 barriers to future competitors - IP issues and strategy
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