*PLEASE HELP* Need help with ALL QUESTIONS for a STUDY GUIDE!

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Question 11 pts

Advertising expenditures add up to about what percent of the U.S. gross domestic product?

Group of answer choices

.5

2

10

15

Question 21 pts

A graphic in your text shows that the economic impact of advertising sets off a chain reaction of economic events. What does the text use as the example (it shows up in the graphic and the text)?

Group of answer choices

A Break Shot in Billiards

A Fourth of July Firework Display

A Home Run in Baseball

A Herd of Cattle on the Move

Question 31 pts

A liaison between the advertising agency and the client.

Group of answer choices

Advertising Planner

Account Planner

Account Executive

Advertising Executive

Question 41 pts

A particular segment of a population.

Group of answer choices

Consumers

Segmentation

Populace

Target Market

Question 51 pts

When a company deliberately coordinates and integrates messages from a variety of sources about its products or brands.

Group of answer choices

Strategic Marketing

Planning

Branding

Integrated Marketing Communications

Question 61 pts

A term marketers use when they create an image of a product, person, organization or idea in the minds of a group of people.

Group of answer choices

Placing

Branding

Advertising

Positioning

Question 71 pts

A term used to describe how a company identifies its products and differentiates it from others.

Group of answer choices

Differentiating

Marketing

Placing

Branding

Question 81 pts

Paid form of communication designed to persuade the receiver of the message to take some sort of action.

Group of answer choices

Press Release

Business Plan

Advertising

Marketing

Question 91 pts

Advertising of what legal product resulted in lawsuits that ultimately created a fund of more than $200 billion to be used by states.

Group of answer choices

Lead Paint

Tobacco

Toys

Insurance

Question 101 pts

Advertising's emergence can be traced back thousands of years. In the 1400s one of the most important communication inventions was invented by Johannes Gutenberg. What was it?

Group of answer choices

Printing Press

Ink Quill

Paper Mills

Lead for Writing

Question 111 pts

Any word, name, symbol, or device or any combination thereof adopted and used by a manufacturer or merchant to identify his goods and distinguish them from those manufactured or sold by others.

Group of answer choices

Patent

Brand

Trademark

Label

Question 121 pts

Does advertising create more or less competition?

Group of answer choices

More

Less

Question 131 pts

Exaggerated, subjective claims that can't be proven true or false, such as "the best," "premier," or "the only way to fly."

Group of answer choices

False Promises

Puffery

Unethical Advertising

Unprovable Facts

Question 141 pts

How much of the cost of a bottle of Coke goes toward advertising costs?

Group of answer choices

8 cents

5 cents

30 cents

1 cent

Question 151 pts

Other than the federal government, which entities also regulate advertising?

Group of answer choices

Better Business Bureau

All of the Above

Local Governments

National Advertising Division

None of the Above

National Advertising Review Council

Question 161 pts

President Obama's campaign slogan of "Change" is an example of...

Group of answer choices

Placing

Positioning

Branding

Advertising

Question 171 pts

Structured and composed nonpersonal communication of information, usually persuasive in nature, about products by identified sponsors through various media.

Group of answer choices

Advertising

Consumerism

External Communcation

Marketing

Question 181 pts

The advertising industry was hit hard in 2008 because of what global crisis?

Group of answer choices

Tsunami in Myanmar

New Orleans Flood

Economic Slowdown

U.S. Election

Question 191 pts

The major regulator of advertising in the Unites States.

Group of answer choices

FTA

FTC

FDA

FCC

Question 201 pts

What marketer spends the most on advertising in the United States?

Group of answer choices

General Electric

Proc tor and Gamble

Verizon Wireless

Budweiser Brewing

McDonalds

Time Warner

Question 211 pts

What product was created in the mid-80s that changed one of the top brands in the world. The new product failed miserably because consumers were more loyal to the brand than taste.

Group of answer choices

Quaker Oats and Raisins

Sour Cream and Onion Doritos

New Coke

Mountain Dew Red

Question 221 pts

What was the first company to act as an advertising agency like we see today?

Group of answer choices

The American Advertising Group

David Ogilvy and Sons

Northeast Marketing Research Agency

N.W. Ayer and Sons

Question 231 pts

Which is not a part of the marketing strategy?

Group of answer choices

Place

Promotion

Price

Proximity

Question 241 pts

Which is not one of the tests as a result of the 1980 court case Central Hudson Gas v. Public Service Commission?

Group of answer choices

Is the restriction no more than necessary to further the interested?

Does the regulation directly advance the government interest asserted?

Will the advertiser use multiple sources of distribution?

Does the commercial speech concern a lawful activity?

Question 251 pts

According to your textbook, would products cost less if advertising did not exist?

Group of answer choices

No

Only in Socialistic Societies

Yes