Question: Please help on this case study _1_. The emerging of smartphone, the demands for camera product is decreasing in the market. Kodak need to come

Please help on this case study

_1_. The emerging of smartphone, the demands for camera product is decreasing in the market. Kodak need to come out with new strategy to attract the new potential customer. Therefore, using FOUR (4) variables of market segmentation, describe Kodak's target market customer. (15 Marks) 2. Define Product Life Cycle (PLC) and explain FIVE (5) stages in PLC for Kodak's product. (1 1 Marks) 3. Suggest ONE (1) new product for Kodak and explain how the proposed idea could help Kodak to increase its sales. (4 Marks) 4. Explain FIVE (5) pricing strategies with example and describe the pricing strategy that implemented by Kodak. (15 Marks) 5. Explain FIVE (5) promotional mix with example for each and describe promotional mix \"we; :a strategy that implemented by Kodak. (15 Marks)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

(CMA, adapted) The Kuhl Brothers own a frozen custard ice cream shop. The brothers currently are using a machine that has been in use for the last 4 years. On January 1, 2017, the Kuhl Brothers are...

please help me on this case study Eastman Kodak Company, byname Kodak, American manufacturer of film and photographic supplies and provider of digital imaging services and products. Headquarters are...

please answer all of the questions.......within 30 minutes. make sure the explanation and reasons are explained in very detailed manner , Attempt the answer only if your are 100% sure that its...

1. The emerging of smartphone, the demands for camera product is decreasing in the market. Kodak need to come out with new strategy to attract the new potential customer. Therefore, using FOUR (4)...

Q5 a,b,c THIS IS MY PRINCIPAL MARKETING TEST PLS HELP ME TO SEND THE ANSWERS IN WORD DOCUMENT WAY AND I WANT THE ANSWERS TO BE LONG. THANK YOU. I WANT THE ANSWERS BASED ON THE ABOVE PARAGRAPH. THE...

Eastman Kodak Company, byname Kodak, American manufacturer of film and photographic supplies and provider of digital imaging services and products. Headquarters are in Rochester, New York. The...

Hello can you please help with this case study, that's an exercice given by the teacher in order for us to get ready for the mid-term, he said he is going to give something like that, so we should...

URGENT PLEASE HELP: BELOW IS CASE STUDY AND THERE IS A QUESTION AT THE END. please write 200-250 words. QUESTION: Assume Saigon Coffee would like to establish its caf in Hong Kong next year. Suggest...

URGENT PLEASE HELP: BELOW IS CASE STUDY AND THERE IS A QUESTION AT THE END. please write 200-250 words. 2. How does Saigon Coffee differentiate itself from its competitors? Coffee culture is growing...

Did Deism play any significant role in paving the way for a certain mode of knowledge and pushing back the dominance of the conservative ideologies?

The bracket is subjected to the two forces shown. Express each force in Cartesian vector form and then determine the resultant force FR. Find the magnitude and coordinate direction angles of the...

What is the ACCC and what is its role in relation to consumer and competition law in Australia?

Which of the following are problems with identifying users of ABC? Multiple select question. ABC means different things to different organizations. Organizations will announce the discontinuance of...

2-13 What were the problems faced by Income in this case? How were the problems resolved by the new digital system?. NTUC Income (Income), one of Singapores largest insurers, has over 2 million...

2-12 In MyMISLab, you will find a Collaboration and Teamwork Project dealing with the concepts in this chapter. You will be able to use Google Drive, Google Docs, Google Sites, Google+, or other...

2-11 In this exercise, you will use Google Maps to map out transportation routes for a business and select the most efficient route. You have just started working as a dispatcher for Trans-Europe...