Question: PLEASE HELP Product testing seeks to learn how consumers react to a marketing plan of the new product. True False Question 26 (2 points) Out

PLEASE HELP

Product testing seeks to learn how consumers react to a marketing plan of the new product. True False Question 26 (2 points) Out of the following questions, which one would be asked to evaluate the level of competitive insulation? Is the new product project viewed positively by management? Does the new product project enhance the firm's competencies? Can the product's advantage be maintained against competitive retaliation? What is the attractiveness of the new product to the target market? Question 27 ( 2 points) House of Quality Matrix measures the relative importance to the customer of all customer attributes. Weightings are based on team members' direct experience with customers or on surveys. True False

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