Question: please help QUESTION 17 In the Content Marketing Matrix, when considering how Information is delivered in content types it may be graded from customer is

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QUESTION 17 In the Content Marketing Matrix, when considering how Information is delivered in content types it may be graded from customer is in the passive or active stage of the purchase process. This type of content may be more about entertaining or inspiring customers to rational, depending on if the a valuable b. emotional c. reasonable d. logical QUESTION 18 Choose the term that fits the blank best. Most brands already have some creative Ronald McDonald for McDonalds. that drive their paid and owned media. Examples include the GEICO gecko, Flo the insurance Saleswoman, or a. Indicator b. Asset c. Network d. Node

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