Question: please help Question 6 (1 point) Don Cesar's ad agency decides to create and execute an advertising plan that primarily uses radio. They have identified
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Question 6 (1 point) Don Cesar's ad agency decides to create and execute an advertising plan that primarily uses radio. They have identified the radio stations favored by college students. They know what time of day they'll air the ads. Logical markets will be college towns in the northeast and midwest: Chicago, Boston and Pittsburgh will definitely be key target markets. True or False: The plans shared above (for example using radio) are more 'tactical' than 'strategic' recommendations? True False
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