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Question 1 (2 points) During a typical product life cycle a) sales tend to peak in maturity b) sales begin during the introduction phase c) maturity follows growth d) profits tend to peak in growth e) all of the above Question 2 (2 points) A benefit of direct distribution is a) fewer intermediaries b) control of the information presented to the consumer c) lower costs of logistics d) the ability to get products to as many consumers as possible Question 3 (2 points) Companies that focus on sustainability and green marketing not only measure profit as part of their performance but also a) ecological and B2B outcomes b) innovation and quality of life variables c) impact on people and the planet d) direct and indirect value measures