Question: ***PLEASE HELP*** There are many ways to segment a market. A) Describe 3 possible consumer segments for Starbucks, in detail, and explain why they might
***PLEASE HELP***
There are many ways to segment a market. A) Describe 3 possible consumer segments for Starbucks, in detail, and explain why they might be a good fit. Refer to demographics, psychographics, behavior, and geography, as appropriate. B) Out of the segments you identified, which of these consumer segment(s) should Starbucks target and why? As part of your answer consider the keys to a good target such as its size, the company's ability to reach it effectively, growth potential, etc. C) Given the target consumers you recommend in the question above, write a positioning statement for Starbucks. Use the format below. For [target customers Who struggle with [problem/critical need We are a Imarket /product categor Offering /value proposition Unlike (competitors We have [basis of differentiation] D) What new products, new product lines, or product improvements would you recommend Starbucks research for possible introduction to the target(s) you identified above? Demonstrate your understanding of Starbucks current product offerings and justify your recommendation. E) Given the consumer target(s) identified above and the positioning you ecommended, how should Starbucks use integrated marketing communications activities (promotion) to market ts products to this target(s)? Demonstrate your understanding of Starbucks' current promotion practices and evaluate each of the following IMC methods as appropriate (or not) for Starbucks. Should Starbucks begin to use/continue to use/continue to use with some modification/not use each of the following methods? Why or why not? Fully explain your recommendations. a. Advertising b. Personal Selling C. Public Relations d. Sales Promotion e. Direct Marketing
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