Question: 2. Segmenting and Targeting (20 points) There are many ways to segment a market. Describe 3 possible consumer segments for William-Sonoma, in detail, and explain

2. Segmenting and Targeting (20 points) There are many ways to segment a market. Describe 3 possible consumer segments for William-Sonoma, in detail, and explain why they might be a good fit. Refer to demographics, psychographics, behavior, and geography, as appropriate. Out of the segments you identified, identify which of these consumer segment(s) William-Sonoma should target. Explain your choice. As part of your answer consider the keys to a good target such as its size, the company's ability to reach it effectively, growth potential, etc.

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